If there’s one thing technology can be credited for it’s to make life easier with automation. Here at SCF Direct, our automation software creates digitized tracking to use with your direct mail campaigns. These tools can be used alongside digital marketing software to provide analytics around your campaign.
A direct mail campaign can work wonders with digital marketing strategies. With direct mail automation, you can trigger postcards to automatically send to customers alongside email or social media campaigns.
By adding direct mail strategies to your marketing automation, retaining clients and bringing in new ones has never been easier. Technology has helped these initiatives to become automated and trackable, giving businesses and agencies a fuller picture of marketing initiatives.